Percentage change vs. percentage difference
One of the most common mistakes in business and science reporting is mixing up directional percentage change with symmetric percentage difference:
- Percentage change (X → Y): Used when there is a clear "before" (X) and "after" (Y), such as revenue growing from $80 to $100:
((100 − 80) ÷ 80) × 100 = +25%. Note that going from 100 back down to 80 is a−20%decrease because the starting baseline changed. - Percentage difference (|X − Y| ÷ average): Used when comparing two peer measurements where neither is the baseline (for example, Store A vs. Store B prices):
|80 − 100| ÷ 90 × 100 = 22.22%.